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Search Engine Optimisation

All our packages include submission to the top search engines as standard. Our designs are search engine optimised and include a variety of measures to ensure your site has a good search engine ranking.

Below are a number of tips you can use to improve your search engine ranking, here at DJC Web Design we incorporate many of these tips into our designs.

  • The Title Tag
    Search engines give weight to the title of your page (i.e. the <Title> tag at the very top of the page) A meaningful title with keywords is likely to increase your page ranking.
  • Keyword Density
    This is a large factor in ranking pages in search engine results. A keyword is a word that a user searches for when using the search engine. Keyword density is the ratio between the keyword against the total number of words on your page. For example, if a keyword appears once on a page, it is likely to have a lower rank than a similar page in which the word appears 10 times.
  • ALT Tags for Images
    If your web site doesn't have ALT (an alternative text description) tags for images it is likely to be ranked lower than a page with ALT tags as these are indexed by many search engines.
  • CSS
    This helps separate style from content, minimising obtrusive JavaScript and streamlining. This allows search engines to easily spider, index, and rank web pages.
  • Valid HTML
    Search engines have to read the HTML code of your web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find the content on the page. Search engine crawler programs obey HTML standards. They can only index your web site if it is compliant to the HTML standard. If there is a mistake in your web page code, they might stop crawling your web site and they might lose what they've collected so far because of the error. Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason your web page cannot be found in search engines.
  • Accessibility
    The goal of accessibility is to make web content accessible to as many people as possible, including those who experience that content under technical, physical, or other constraints. It may be useful to think of search engines as users with substantial constraints: they can't read text in images, can't interpret JavaScript or applets, and can't "view" many other kinds of multimedia content. An accessible web site can be easily read by search engines and indexed properly.
  • Increase Your Inbound Links
    Google ranks a page according to the number and quality of links leading to that page. For example, if your page has 100 quality links leading to it, it will rank higher than another page that has only 20 links pointing at it.
  • Keyword Links
    If the links pointing to your page have the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. For example, a link with the text "Blackpool Hotel" pointing at your site will cause your site to be listed earlier if a visitor searches for "Blackpool Hotel " than if the link simply said "click here".

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